One Percent for the Planet is an international organization whose members contribute at least one percent of their annual sales to environmental causes. Their mission is to "use market forces to drive positive environmental change by inspiring companies to give". [1] Envisioned in 2001 by Yvon Chouinard, founder of the Patagonia clothing company, and Craig Mathews, founder of Blue Ribbon Flies, the organization now claims over 1477 members worldwide giving $15 millions annually to over 2000 environmental groups worldwide.